Apple enters handheld games market - Apple has finally announced a range of games for its iPod media player.

Apple Ipods to play games - but is it really an add on, a new revenue stream.
This will not compete with PSP, and DS, it may just extend life of old arcade games, and Ipods with EA, PopCap, Namco to provide content
Downloadable directly through the iTunes store, titles will cost US$ 4.99 (4 euros) and be playable on fifth generation iPods.

The full list of titles includes familiar names, with Pac-Man, Tetris, Mahjong, Bejeweled, Zuma, Cubis 2, Texas Hold 'em, Mini Golf and Vortex all now available.

With Namco, Electronic Arts, PopCap, FreshGames and Apple itself supplying content, the move has been instantly seen as a confident stride into the casual games market, a view fuelled by the fact that iPod is already ubiquitous with mobile entertainment.