Ofcom's new report on the Communications Market

"A new generation of consumers is emerging for whom online is the lead medium and convergence is instinctive." - Ed Richards Ofcom

The new report from Ofcom on the Communications Market makes very interesting reading - even if there are 253 pages. The evidence is clear - the world is flat.


Broadband, mobile and digital TV are all mass market - and VoIP and PVRs are rapidly moving that way. And as you'd expect, that has a big impact on other media.

There is nothing too surprising here but, given a huge proportion of brands target 16 - 34s, we'd expect to see a radical shift in how brands communicate - but that isn't the case.

Yet.

There is a huge competitive advantage to be had by recognising how consumers have changed and changing accordingly.