Rockstar's UMD Documentary.
GTA publisher premiering low rider film on PSP.
Looks like movie distributors aren't the only companies excited about the prospects of UMD video; Rockstar Games have announced Sunday Driver, a documentary film about low riders that will premiere on UMD later this year. UMD is the new propreitoty 'mini-DVD' like format that stores the film, tv and game content PSP users will buy from the shops
Director Carol Strong has worked with Rockstar Games to show what life's like for the The Majestics, the Compton/Watts chapter of Californa's low rider car club. "Our goal was to create a film with the same cutting edge, uncompromising cinematic content that we strive for in our games. We are extremely proud of Sunday Driver as an evolution of the Rockstar brand into film," said Sam Houser, President of Rockstar Games.
New markets for games producers? or should I say content producers?